About WJA's Forum
The Women’s Executive Leadership Forum was developed in 2019 as a think-tank style convening of women leaders in the jewelry and watch industry. The purpose is to network, evaluate industry opportunities and solve business challenges.
We invite you to attend our special in-person fundraiser to support the industry and learn how to
unlock Gen Z’s buying potential for your business.
Thursday, October 27th, 9am - 1pm EDT
Bohemian National Hall | New York City
Special Ticket Price - $450
This year, in partnership with the Women’s Jewelry Association, Citizen Watch America launched a research study to ask GenZer’s about their relationship with jewelry and watches, and what it would take to secure a purchase.
Our 2022 keynote and panel discussion will uncover the behaviors, beliefs, attitudes, and drivers that motivate Gen Z consumers when considering jewelry and watch purchases and will benefit professionals in merchandising, marketing, consumer research, sales, and sustainability.
Did you know?:
- Fine jewelry has the highest purchase intent rate among Gen Z
- Your brand and its values are more important to Gen Z men than Gen Z women
- Musicians are the influencers most followed by Gen Z women
- They can’t yet afford high-end luxury, but they view watches as a long-term investment
Guest Speakers
The event will include a keynote presentation followed by a panel discussion with Gen Z participants and representatives from Citizen Watch America to ground the research with real-life examples and insights.
The panel discussion will also include an interactive Q&A at the end.
Mark Beal
Marketer, Professor, Author, Keynote Speaker, Gen Z Expert
We will hear from Mark Beal, one of the world's leading Generation Z experts. Mark has authored three books focused on Gen Z and is a 30-year marketing and public relations practitioner who is interviewed regularly by top-tier media. Mark collaborates weekly with Gen Z students at Rutgers University where he teaches courses in integrated marketing communications.
Carla Wilke
Chief Marketing Officer, Citizen Watch America
Susan Chandler
Chief Merchandising Officer, Citizen Watch America &
President, Women's Jewelry Association
Robert Harvath
Vice President, Consumer Insight &
Data Management, Citizen Watch America
Now What
Market research firm meets creative think tank. Presenting in partnership
with Citizen Watch America, 'Tapping into What Makes Gen Z Tick.'
All attendees will walk away with a
'Marketing to Gen Z Holiday Hot Sheet'
with the top 5 actions you can take this holiday season
to reach Gen Z.
Plus, you will receive a copy of Mark's new book,
"Gen Z Graduates to Adulthood."
About WJA
The Association
WJA's mission is to help women in the jewelry and watch industries advance and develop professionally through networking, education, and leadership development.
For more information, visit www.womensjewelryassociation.com
The Foundation
The Women's Jewelry Association Foundation, Inc. is a separate 501(c)3 corporation created to support WJA's mission of providing educational and business opportunities that allow women to reach their full career potential. The Foundation accepts gifts from individuals and corporations that are used to positively impact the jewelry and watch industries. Through our multi-dimensional funding framework, the WJA Foundation focuses its charitable giving on general jewelry education & business development; responsible sourcing and sustainability education; and diversity, equity, and inclusion.
To make a donation, please visit www.womensjewelryassociation.com/foundation
Thank You To Our Sponsors
